Jose Cuervo
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Big Idea: Jose Cuervo Tequila is the perfect drink to ensure unforgettable nights with friends.
DIGIT EXTENSION
Jose Cuervo tequila bottles will provide a QR code that individuals can scan. The code will send them to the Jose Cuervo "Ignite Your Night" app. The app has personalized food and drink recipes, playlists, and a place to store video and photo memories.
Stōk Cold Brew
NEW MEDIA DIGITAL EXECUTION IDEA
Stōk has created a modernized take on iced coffee with their delicious Cold Brew. Each cup of Stōk Cold Brew has 95mg of caffeine per serving. Stōk, with their new digital Instagram Reels,
provides ways to replace your old iced coffee recipes with new, ramped up Cold Brew substitutes.
provides ways to replace your old iced coffee recipes with new, ramped up Cold Brew substitutes.
Instagram Reels are new Tik-Tok like videos. They are fast-paced and no more than 60 seconds. Stōk has created Reel videos consisting of new, simple recipes demonstrating how individuals can both ramp up and make their favorite coffee drinks easily at home using Cold Brew. Additionally, Stōk has also expanded their “How to” recipes to Twitter. Twitter provides a link to the Stokbrew.com website where viewers can find more information on the drinks.
By using the newest social media technology, Instagram Reel, Stōk Cold Brew is able to draw attention to the benefits of upgrading from regular Iced Coffee to Cold Brew.
Skinny Pop
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Big Idea: Made with the simplest ingredients, no snack is more pure than Skinny Pop Popcorn.
Real Meat Dog Food
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Big Idea: If you love them like family, feed them like family.
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Art director: Caitriona Moran
Copywriter: Heni Danson
